In a recent interview with The Wall Street Journal Magazine, Apple CEO Tim Cook offered a refreshing look into both his personal and professional life. While known for his leadership of one of the world’s most powerful companies, Cook revealed a surprising gap in his knowledge about one of his own products: he didn’t know users could name iMessage group chats.
The moment came during a light-hearted exchange with journalist Ben Cohen, who casually asked about the name of a group chat Cook might be in. Cook replied, “I don’t name them,” which drew laughter and underscored the amusing disconnect between his high-profile role and the everyday experiences of users. Cohen quipped that this was like asking Cook to recommend an Android phone, a playful reminder of how even top executives can miss the simple features that users enjoy. Taking the moment in stride, Cook later tweeted that he had named a group chat with his college roommates “Roommates,” showing his willingness to engage with the product and learn something new.
The interview also revealed more about Cook’s disciplined daily routine. Rising at 4 a.m., he kicks off his day by checking his iPhone for emails and sales reports, ensuring he stays informed about global market trends that affect Apple’s direction. After tackling those early tasks, he prioritizes fitness, logging workouts with his Apple Watch and listening to classic rock through his AirPods. This blend of health and technology showcases how intertwined Cook’s personal life is with Apple’s offerings.
At work, Cook relies heavily on a range of Apple products, including the MacBook Air, MacBook Pro, iMac, and iPad Pro for travel. His choice to use these devices reflects not just his belief in their capabilities but also his leadership philosophy. Cook emphasizes focus, advocating for the importance of prioritizing “great” ideas over merely “good” ones. As he aptly put it, “The key for us is focus,” a principle vital for navigating the fast-paced world of tech.
Cook’s candid moment in the interview highlights a relatable aspect of his character: even the leaders of major tech companies can be caught off guard by their own innovations. This serves as a reminder that technology, while often complex, should be accessible and enjoyable for everyone. Cook’s humorous admission not only humanizes him but also illustrates the ongoing journey of learning that even seasoned executives face in the rapidly evolving tech landscape.
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